|What Is Reality? A new film by Mad Machine Films|
We just wrapped one of the most fascinating videos we've worked on yet! This is a project for Quantum Gravity Research, a group of theoretical research physicists, based here in LA, who are working on a new theory about what reality is. The video is appropriately titled "What Is Reality," and it will be mind blowing.
The challenge with complex scientific content is expressing it to the non-scientist, or layperson, in a way that is clear but not dumbed-down. One must always respect the intelligence of the viewer, and understand that he or she will have to work intellectually at understanding the material––but at the same time one must make the material clear enough so that it isn't lost to the rapid breaths of a hyperventilating audience.
As a non-scientist myself, but as someone who loves science and technology at a very layperson level, I take great pains to ask many questions as I study the material, until I have a strong enough grasp of it to be able to express it to someone else.
When I was 18, I started my career by making training films in the air force for three years, and I always found that best and most effective training films were those that were actually entertaining. and for good reason. With a combination of sophisticated humor, even cheesy humor here and there, and surprising visual and story moments, the viewer has an easier time retaining complex information by associating it with unexpected visuals.
That is what we tried to do here on "What Is Reality," with scenes of Marion suddenly shattering a clock or of Einstein flying into an angry black hole that then burps happily (followed by Einstein trying to climb out unsuccessfully!)
|Marion Kerr talking about light speed.|